Social Media Report Template Excel – Social Media Report Use the social media report template to show clients trends in audience size, follower growth and website traffic, among other KPIs.

Social media is a major source of growth for your client’s business, if handled correctly. Agencies that consistently deliver on their promises and increase their clients’ online presence are those that keep up with changes in social media performance and performance metrics. This social media reporting template allows organizations like yours to know exactly what is happening with each of your social media accounts at any time. It also makes it easier to communicate your client’s performance in a way that is easy to understand and interpret, regardless of their skill level.

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Use your clients’ social media reports to show the ins and outs of social media metrics to them, while supporting the smart decisions your organization makes with data that will ultimately benefit their bottom line. Providing your customers with marketing metrics in a concise and understandable way builds transparency and trust, leading to better customer retention and less churn.

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With, it’s easy to set up real-time social media dashboards to accompany your periodic reports so your marketing team – and customers – keep a finger on the pulse.

An important part of running any type of social media or marketing campaign is keeping your customers informed about progress and results in an easy to digest way. The Report Summary section gives you the opportunity to inform your customers in plain English exactly what happened in the past month and whether you are on track to achieve their business goals.

Also, use the report summary to discuss new marketing strategies you plan to implement in the coming period. Is there something that didn’t work this month that you want to change next month? This is a good place to discuss your goals and key results (OCRs) that will help grow their social media presence.

Following the summary of the report, the Google Analytics – Social Breakdown section provides basic marketing metrics that drive real business results, versus useless metrics like followers and preferences.

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First, you will see the number of websites coming from the community displayed in a line graph that tracks total traffic over time. To the right you will find a bar graph showing how many sessions are coming from each social media account. Across all categories, this report shows the average number of pages customers visit for each category.

This section also differentiates between repeat visits and new sections so you can see if you are attracting new customers with your social media marketing strategy. Like a number of web programs, the Social Breakdown section shows the number of conversions, or completion of a goal, made from social media.

To analyze your customer’s presence in detail, you can see each metrics broken down on social media accounts at the bottom of this page. Use these data points to show your client which social media channels are driving their business results and which platforms represent an opportunity for growth.

To top it off, the social media analytics report template includes a section dedicated to Facebook, including Facebook Insights and Facebook Posts. This provides insight into the overall performance of your Facebook advertising campaigns, as well as the breakdown of your posts.

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The Facebook Insights page focuses on the growth of your followers and activity on their business pages. First, you will see the total amount of interest on the page, and distinguish between paid and organic interests. You will also see a graph showing changes in audience growth over the past month.

The Insights section also shows audience demographic data of your customers’ followers on Facebook. You will be able to see data related to gender, age and location information. This information allows you to stay aware of your target audience and whether or not you are reaching the target demographic.

The Facebook Posts section of the report gives your agency an overview of each of your clients’ individual post performance and engagement. This page shows a complete list of Facebook messages you have made, as well as the number of reaches and the number of likes, shares, clicks or other actions left by followers. This section will help you and your clients understand what types of content are resonating with their target audience, providing valuable information that will help your agency develop an informed content strategy in the months ahead.

Use the ‘dedicated Facebook report template’ to get all your customers’ Facebook reports set up and automated in a few minutes.

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The social report also includes a dedicated Twitter section that provides information on the growth of each account in general, as well as individual analysts.

First, you’ll see the total number of Twitter followers, including a bar showing the change in follower count over the past month. The Twitter Insights section also shows the total number of likes, retweets and tweets for that account.

Below you will find a breakdown of the audience, including language, gender, and location. If you are targeting a specific area or population, use this section to determine if you are on the right track or if your strategy needs refining.

The Twitter Posts page shows a complete list of all tweets in the past month, including captions and images. This feature is especially useful if your agency has a client agreement to deliver a certain number of tweets per month. It also provides an overview of the type of articles that are relevant to your target audience and what can be improved next month.

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The next section is dedicated to Instagram and provides analytics in the full account as well as individual post performance. First, you will see the Instagram Insights section, which shows the metrics of the entire account including the number of total followers and track growth over time. Below you will find line graphs showing the number of likes, comments and posts over time.

Under the Insights section, you will find a page dedicated to each Instagram post, as well as the number of likes and comments each received per month.

Just like with Facebook, if you run ads on Instagram, this section shows all the relevant KPIs for a particular campaign. Much like demographic data, you can use this information to adjust your marketing strategy as needed to increase your customers’ ROI.

Last but not least, the social media report template includes LinkedIn analytics. First, the information page provides the number of followers and whether they are organic or paid. Tracking follower change over time with a bar graph is an easy way to determine if your LinkedIn strategy is resonating with your audience or needs improvement.

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Just like the other post sections in this report, the LinkedIn Posts section shows a list of all the posts you’ve made during the month, along with the number of replies and likes of your customers.

As your agency continues to grow its client base, the time it takes to gather, compile and report on monthly social media metrics quickly increases.

A social media report template solves this by automatically pulling data from each platform, presenting the data in a way that is easy to digest. And by automating the process of sending periodic reports to clients, your agency will measure its performance.

Putting together an automated social media reporting system in place streamlines your agency’s entire analytics and reporting process. It shows instantly your marketing team and your customers everything that is happening on every channel in real time. Not only will this save your agency countless hours each month, but it will demonstrate the value of your agency’s service to clients by clearly showing how much traffic, conversions, and revenue you are driving to your bottom line from social media marketing efforts.

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Switching between multiple social media platforms is painful. Not with! Access all your customers’ social media channels from one optimized platform: connect to Facebook, Instagram, LinkedIn, Twitter, Snapchat ads, YouTube and much more. Managing your customer social media metrics has never been easier.

No more screens and Excel spreadsheets! All of your customer’s real-time data is here waiting for you. With an easy-to-use, automated customer reporting platform built for marketing agencies, focus your time on creating content that moves the needle.

With tons of templates and intuitive drag-and-drop report builders, set up your client reports in no time, with a snapshot of the latest submissions and everything! That leaves you more time to optimize customer campaigns, scale your agency and focus on building relationships with your customers, not on reports.

Customize the quality of your organization for your professional reports with fully white-labeled dashboards and reports. Just upload your agency logo, apply your brand palette and you’re ready to go!

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At the agency level and above, create multiple white label profiles for different types of clients, including different logos and color schemes. Even host your own marketing dashboards on your custom domain and send reports from your own email for complete white-labeled activity.

The reports we send to clients look clean and professional because we can make them white.

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