Sample Follow Up Email After No Response From Client – In this guide, we will try to answer the most common questions that sellers and marketers ask and provide detailed instructions on how to write a follow-up that works.
If you already know the answers to these questions, click here to jump straight to the next section of the article.
Sample Follow Up Email After No Response From Client
Considering that the average professional receives 126 emails a day, it’s very easy for your cold email to get lost in your audience’s inboxes.
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The priority for most of your prospects is responding to their colleagues, customers and partners. Responding to cold emails typically becomes a secondary priority, which is one of the reasons why cold emails end up in a prospect’s inbox.
In this case, the previous email is a friendly reminder if your prospect lost track or forgot to get back to you.
However, it’s not enough to simply ask if the prospect has a chance to see past email.
Do you have a product or service that is too complicated to describe? Send more information in the next email, along with benefits.
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Not sure if your offer is clear? Show it from a different angle to stimulate interest.
Follow-ups provide a unique opportunity to re-engage your audience and provide additional information about your offering.
Before we get into the actual number of emails, there is a simple rule you should know and follow if you are thinking of sending a follow up.
Well, it makes sense in your first follow-up to politely ask if your prospect has had a chance to look at your offer or discuss it with colleagues. But in any case, I advise you to add value with each new message.
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So, when you think about the number of follow-ups you send to your prospects, think about a reason for them.
There are many studies on the ideal follow-up frequency for cold email campaigns. For example, Stelly Efty sent 48 series until he got a meeting with an investor. At the same time, Joshua Hardwick advises to send more than one follower for the construction so as not to upset people and burn bridges.
At , our key rule is to focus on writing irresistible emails rather than adding lots of follow-ups. So we recommend limiting your cold email campaigns to three follow-ups. If you send too many follow-ups to someone who has never heard of you, you can annoy and damage your company’s reputation.
If you still feel that three tracks are not enough, or if you think that you can better value your interests – do not hesitate to use other channels. Twitter or LinkedIn can easily help you get your message across on a personal level.
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Remember that the number of follow-ups you need to do depends on the type of awareness campaign and your audience.
For a link building campaign, in my experience, about half of the links we get come from a follow-up. Send more than one follow-up and you will frustrate your prospects. Don’t send any, and you’ll miss half the links.
For example, this single follow-up had the best results for link building: it’s short, to the point, and reminds you of the promise of your giveaway.
At the same time, if the main goal of your outreach campaign is sales, you probably need more than one email.
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Depending on your goal, you can try to identify audience pain points or provide additional value with follow-up by providing additional information.
If you send emails to a completely cold audience, you need to send additional follow-ups to warm them up. It also takes more time on their part to learn about your product or service before they come back to you.
However, if they are an audience that knows you (eg, they downloaded your lead magnet before), you may need some follow-up.
Overall, my best advice is to build a system that works for you: try to strike a balance between pushing too hard and not moving enough, try different lengths of tracking sequences and stick to what works best for you.
Can I Set A Reminder To Follow Up With A Candidate Email?
Most emails are opened the day they are received, so if you don’t get a response within a day of your first email, it’s safe to assume you’re not getting a response.
That being said, the usual advice is to wait two to three days before sending the first follow-up. Remember to extend this waiting period for every email you send to avoid annoying prospects.
Once you’ve found your audience’s email addresses and uploaded them to Leads, you can schedule your first email and follow-up.
With campaigns, you can choose how many follow-ups you want to send, specify time delays between each follow-up, customize the subject line and work on the email copy.
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Once you have this set up, you’ll never have to worry about forgetting to send a follow-up in the future. Your tracking will be sent automatically.
Yes, I saw the original email, but the initial offer wasn’t clear, and I didn’t know what Lauren wanted to get, so I decided not to get back to her.
If she shares more information with her followers, tries to gather more information about me (her perspective) and takes an interest in something worthwhile, I would like to respond.
For example, if you are a digital marketing agency, you can provide proof of how your current clients are growing by using your services by sharing their success stories, results or feedback.
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Here’s a great example of one such email (16% response rate) that IMPACT founder Donald Chan shared with us:
In this follow-up, Donald mentioned the company he previously worked with as a form of social proof. Whether that company is the recipient of the email or an industry peer, they should know because they have a competitor or a well-known brand name.
And by offering to share how you got specific results for that company, you give the email recipient a compelling reason to respond to them.
If you start your cold follow up with something boring and impersonal, chances are you will never get a response from your prospect.
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I recommend refining your opening line to get your prospects interested in learning more about what you have to offer.
Instead, you can spark interest with a question, mention a mutual connection, start with a pending problem, or use a recent trigger event.
Here is a link building campaign from Kevin J. Here is an interesting example from Duncan:
Also, try to give context in your opening line as to why you are sending the email. It can be a simple and concise summary of your previous email.
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As Sleeknote found, emails with shorter copy (about 95 words) significantly outperformed emails with longer copy (about 170 words). In fact, shorter emails had a higher CTR of 5.81%.
Try to avoid unnecessary greetings like “I hope you are well” in your next emails. Being polite is a must, but it can be easily achieved by using the right style for your email.
Here’s a great example of a short and direct email that Katya from Audext sent to pitch her ideas for a guest blog post:
Personalization is essential to sending a successful email follow-up. The more personalized your follow-up, the better your response rate.
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1. With a small number of prospects, you can write each follow-up from scratch, making it unique and personal to each prospect.
A good example of this type of email is the one I received from HubSpot’s growth manager who hadn’t spoken to him in a month since our first conversation.
This email is great because it is extremely personal. Adam has done a lot of work with such thorough research. In addition to incorporating essential personalization, it makes monitoring effective by:
Even if campaigns don’t automate the entire process, it can still save you hours of time. It’s always best to spend a little extra time adding a personal touch to each message, even if it ends up being sent on autopilot.
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When you send a follow-up to cold prospects, you need to be very clear about what you want to achieve with it.
Imagine receiving the same tracking for an email you never had a chance to open:
The first question you can ask yourself is, “What does this person want from me?” No context, no personalization, no call to action. Even if you read the context of the previous email, how do you know what to do?
A call to action is very important when it comes to monitoring. If you don’t walk your prospect through the next steps, it’s unlikely they’ll take the initiative.
Tools And Resources
For example, when setting up a meeting, suggest a specific time and date: “Do you work on Monday at 4:20 pm?”
When building links for your content, you can ask an open question: “Do you want to connect with our guide?”
On the other hand, if you want to find the right person in the company to discuss a specific issue, you can say: “It’s
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