Likert Scale Sketch for Beginners: A Practical Guide

The Likert scale sketch is a popular survey scale used to measure attitudes and opinions. It is named after social psychologist Rensis Likert, who developed it in the 1930s.

A Likert scale sketch typically consists of a set of statements or questions that respondents are asked to indicate their level of agreement or disagreement with. The respondents may be given a range of options to choose from, such as “strongly agree,” “agree,” “neutral,” “disagree,” and “strongly disagree.”

In this article, we will provide a step-by-step guide on how to create and use a Likert scale sketch. We will also discuss the advantages and disadvantages of using this type of scale.

Likert Scale Sketch

Likert scale sketch is a type of survey scale used to measure attitudes and opinions. It consists of a set of statements or questions that respondents are asked to indicate their level of agreement or disagreement with.

Easy to use
Reliable
Valid
Versatile
Cost-effective
Time-efficient
Anonymous

Easy to use

Likert scale sketches are easy to use for both researchers and respondents. Researchers can easily create a Likert scale sketch by writing a set of statements or questions and providing a range of response options for each statement or question. Respondents can easily complete a Likert scale sketch by simply indicating their level of agreement or disagreement with each statement or question.

The ease of use of Likert scale sketches is one of the main reasons why they are so popular. Researchers can quickly and easily create a Likert scale sketch to measure the attitudes and opinions of their target audience. Respondents can quickly and easily complete a Likert scale sketch, which makes it a very efficient way to collect data.

In addition to being easy to use, Likert scale sketches are also reliable and valid. This means that they can be used to collect accurate and meaningful data. Likert scale sketches are also versatile, which means that they can be used to measure a wide range of attitudes and opinions.

Overall, Likert scale sketches are a valuable tool for researchers and practitioners who want to measure attitudes and opinions. They are easy to use, reliable, valid, versatile, cost-effective, and time-efficient.

If you are interested in using a Likert scale sketch to collect data, there are a few things you should keep in mind. First, you should make sure that your statements or questions are clear and concise. Second, you should provide a range of response options that are appropriate for your target audience. Third, you should pilot test your Likert scale sketch to make sure that it is working properly.

Reliable

A reliable measurement tool is one that produces consistent results. This means that if you use the same measurement tool to measure the same thing twice, you should get the same results both times.

Test-retest reliability
This type of reliability assesses the consistency of a measurement tool over time. To test the test-retest reliability of a Likert scale sketch, you would administer the sketch to a group of respondents twice, with a period of time in between. The results of the two administrations would then be compared to see how consistent they are.
Inter-rater reliability
This type of reliability assesses the consistency of a measurement tool across different raters. To test the inter-rater reliability of a Likert scale sketch, you would have multiple raters score the same set of responses. The results of the different raters would then be compared to see how consistent they are.
Internal consistency
This type of reliability assesses the consistency of a measurement tool across different items. To test the internal consistency of a Likert scale sketch, you would calculate the Cronbach’s alpha coefficient. The Cronbach’s alpha coefficient is a measure of the extent to which the items on a scale are correlated with each other. A high Cronbach’s alpha coefficient indicates that the items on the scale are measuring the same underlying construct.
Split-half reliability
This type of reliability assesses the consistency of a measurement tool by dividing the items on the scale into two halves and then comparing the results of the two halves. To test the split-half reliability of a Likert scale sketch, you would randomly divide the items on the scale into two halves. The results of the two halves would then be compared to see how consistent they are.

Likert scale sketches are generally considered to be reliable measurement tools. This means that they can be used to collect accurate and meaningful data. However, it is important to note that the reliability of a Likert scale sketch can be affected by a number of factors, such as the length of the scale, the wording of the items, and the characteristics of the respondents.

Valid

A valid measurement tool is one that measures what it is supposed to measure. In the case of a Likert scale sketch, this means that the scale should measure the attitudes or opinions that it is designed to measure.

There are a number of ways to assess the validity of a Likert scale sketch. One way is to compare the results of the scale to the results of other measures of the same construct. For example, if you are using a Likert scale sketch to measure attitudes towards a particular product, you could compare the results of the scale to the results of a sales survey.

Another way to assess the validity of a Likert scale sketch is to conduct a factor analysis. Factor analysis is a statistical technique that can be used to identify the underlying factors that are being measured by a scale. If the factor analysis results show that the scale is measuring the factors that it is supposed to measure, then the scale is considered to be valid.

Likert scale sketches are generally considered to be valid measurement tools. However, it is important to note that the validity of a Likert scale sketch can be affected by a number of factors, such as the length of the scale, the wording of the items, and the characteristics of the respondents.

If you are interested in using a Likert scale sketch to measure attitudes or opinions, it is important to make sure that the scale is valid. You can do this by comparing the results of the scale to the results of other measures of the same construct, or by conducting a factor analysis.

Versatile

A versatile measurement tool is one that can be used to measure a wide range of constructs. Likert scale sketches are versatile because they can be used to measure a wide range of attitudes and opinions. For example, Likert scale sketches can be used to measure attitudes towards products, services, people, and events. They can also be used to measure opinions on a variety of topics, such as politics, religion, and social issues.

The versatility of Likert scale sketches makes them a valuable tool for researchers and practitioners. Researchers can use Likert scale sketches to measure a wide range of attitudes and opinions, which can help them to gain a better understanding of their target audience. Practitioners can use Likert scale sketches to measure the effectiveness of their programs and interventions, which can help them to improve their work.

Here are some examples of how Likert scale sketches can be used to measure a wide range of constructs:

Product attitudes: A Likert scale sketch can be used to measure attitudes towards a product. For example, a researcher could use a Likert scale sketch to measure consumers’ attitudes towards a new product launch.
Service attitudes: A Likert scale sketch can be used to measure attitudes towards a service. For example, a researcher could use a Likert scale sketch to measure customers’ attitudes towards a new customer service initiative.
People attitudes: A Likert scale sketch can be used to measure attitudes towards a person. For example, a researcher could use a Likert scale sketch to measure employees’ attitudes towards their manager.
Event attitudes: A Likert scale sketch can be used to measure attitudes towards an event. For example, a researcher could use a Likert scale sketch to measure attendees’ attitudes towards a conference.
Opinions on topics: A Likert scale sketch can be used to measure opinions on a variety of topics. For example, a researcher could use a Likert scale sketch to measure people’s opinions on a political candidate or a social issue.

As you can see, Likert scale sketches are a versatile measurement tool that can be used to measure a wide range of attitudes and opinions. This makes them a valuable tool for researchers and practitioners who want to gain a better understanding of their target audience.

Cost-effective

A cost-effective measurement tool is one that provides good value for money. Likert scale sketches are cost-effective because they are relatively inexpensive to develop and administer.

Inexpensive to develop
Likert scale sketches are inexpensive to develop because they can be created using simple software programs. Researchers can also find free Likert scale sketch templates online.
Inexpensive to administer
Likert scale sketches can be administered online or in person. Online surveys are less expensive to administer than in-person surveys. However, in-person surveys can be more effective for collecting data from certain populations, such as people who do not have access to the internet.
Low respondent burden
Likert scale sketches are easy to complete, which reduces the burden on respondents. This makes Likert scale sketches more likely to be completed by respondents, which can lead to higher response rates.
Reusable
Likert scale sketches can be reused multiple times, which can further reduce the cost of using them. Researchers can use the same Likert scale sketch to collect data from different samples or to measure the same construct over time.

Overall, Likert scale sketches are a cost-effective measurement tool that provides good value for money. They are inexpensive to develop and administer, and they have a low respondent burden. This makes them a good choice for researchers and practitioners who are looking for a cost-effective way to collect data.

Time-efficient

A time-efficient measurement tool is one that can be completed quickly and easily. Likert scale sketches are time-efficient because they are easy to complete for both researchers and respondents.

Quick to develop
Likert scale sketches can be developed quickly using simple software programs. Researchers can also find free Likert scale sketch templates online.
Quick to administer
Likert scale sketches can be administered online or in person. Online surveys are quicker to administer than in-person surveys. However, in-person surveys can be more effective for collecting data from certain populations, such as people who do not have access to the internet.
Quick to complete
Likert scale sketches are easy to complete, which reduces the burden on respondents. This makes Likert scale sketches more likely to be completed by respondents, which can lead to higher response rates.
Quick to analyze
Likert scale sketches can be analyzed quickly and easily using statistical software programs. This makes it easy for researchers to get the data they need to make informed decisions.

Overall, Likert scale sketches are a time-efficient measurement tool that can be completed quickly and easily. This makes them a good choice for researchers and practitioners who are looking for a time-efficient way to collect data.

Anonymous

An anonymous measurement tool is one that does not collect any personally identifiable information from respondents. Likert scale sketches can be made anonymous by removing any personally identifiable information from the survey instrument. This can be done by using a unique identifier for each respondent, such as a code number. It is also important to make sure that the survey instrument does not ask for any personally identifiable information, such as name, address, or phone number.

There are a number of benefits to using anonymous Likert scale sketches. First, anonymity can help to increase response rates. Respondents are more likely to complete a survey if they know that their answers will not be linked to their personal identity. Second, anonymity can help to reduce bias. Respondents may be less likely to give socially desirable answers if they know that their answers will not be linked to their personal identity.

Here are some tips for making Likert scale sketches anonymous:

Use a unique identifier for each respondent, such as a code number.
Do not ask for any personally identifiable information, such as name, address, or phone number.
Make sure that the survey instrument is not linked to any other personally identifiable information, such as IP address or email address.

By following these tips, you can create anonymous Likert scale sketches that will help you to collect accurate and unbiased data.

In some cases, it may be necessary to collect personally identifiable information from respondents. For example, if you are conducting a longitudinal study, you may need to collect contact information from respondents so that you can follow up with them at a later date. In these cases, it is important to take steps to protect the privacy of respondents. You should only collect the minimum amount of personally identifiable information necessary, and you should make sure that the data is stored securely.

FAQ

Here are some frequently asked questions about Likert scale sketches:

Question 1: What is a Likert scale sketch?
Answer: A Likert scale sketch is a type of survey scale used to measure attitudes and opinions. It consists of a set of statements or questions that respondents are asked to indicate their level of agreement or disagreement with.

Question 2: How do I create a Likert scale sketch?
Answer: You can create a Likert scale sketch by writing a set of statements or questions and providing a range of response options for each statement or question. For example, you could provide a range of options such as “strongly agree,” “agree,” “neutral,” “disagree,” and “strongly disagree.”

Question 3: How do I administer a Likert scale sketch?
Answer: You can administer a Likert scale sketch online or in person. Online surveys are less expensive to administer than in-person surveys. However, in-person surveys can be more effective for collecting data from certain populations, such as people who do not have access to the internet.

Question 4: How do I analyze the results of a Likert scale sketch?
Answer: You can analyze the results of a Likert scale sketch using statistical software programs. These programs can help you to calculate the mean, median, and mode of the responses to each statement or question. You can also use these programs to conduct more advanced statistical analyses, such as factor analysis and regression analysis.

Question 5: What are the advantages of using a Likert scale sketch?
Answer: Likert scale sketches are easy to use, reliable, valid, versatile, cost-effective, time-efficient, and anonymous. This makes them a good choice for researchers and practitioners who are looking for a way to collect accurate and unbiased data.

Question 6: What are the disadvantages of using a Likert scale sketch?
Answer: Likert scale sketches can be subject to bias. For example, respondents may be more likely to give socially desirable answers or to agree with statements that are phrased in a positive way. Additionally, Likert scale sketches may not be appropriate for measuring all types of constructs. For example, they may not be appropriate for measuring constructs that are complex or that have multiple dimensions.

Question 7: What are some tips for using a Likert scale sketch?
Answer: Here are some tips for using a Likert scale sketch:

Use clear and concise language.
Avoid using double negatives.
Provide a range of response options that are appropriate for your target audience.
Pilot test your Likert scale sketch to make sure that it is working properly.

Likert scale sketches are a valuable tool for researchers and practitioners who want to measure attitudes and opinions. They are easy to use, reliable, valid, versatile, cost-effective, time-efficient, and anonymous. By following the tips above, you can create and use Likert scale sketches to collect accurate and unbiased data.

In addition to the tips above, here are a few more tips that can help you to get the most out of using Likert scale sketches:

Tips

Here are a few tips that can help you to get the most out of using Likert scale sketches:

Tip 1: Use clear and concise language.

The statements or questions on your Likert scale sketch should be clear and concise. Respondents should be able to easily understand what you are asking them.

Tip 2: Avoid using double negatives.

Double negatives can be confusing for respondents. For example, instead of saying “I disagree with the statement that the government is doing a good job,” you could say “I believe that the government is not doing a good job.”

Tip 3: Provide a range of response options that are appropriate for your target audience.

The range of response options that you provide should be appropriate for your target audience. For example, if you are surveying a group of children, you may want to use a range of options such as “strongly agree,” “agree,” “neutral,” “disagree,” and “strongly disagree.” However, if you are surveying a group of adults, you may want to use a more nuanced range of options, such as “strongly agree,” “moderately agree,” “slightly agree,” “slightly disagree,” “moderately disagree,” and “strongly disagree.”

Tip 4: Pilot test your Likert scale sketch.

Before you administer your Likert scale sketch to your target audience, it is a good idea to pilot test it. This will help you to identify any problems with the sketch, such as unclear or confusing statements or questions.

By following these tips, you can create and use Likert scale sketches to collect accurate and unbiased data. Likert scale sketches are a valuable tool for researchers and practitioners who want to measure attitudes and opinions. They are easy to use, reliable, valid, versatile, cost-effective, time-efficient, and anonymous.

In conclusion, Likert scale sketches are a powerful tool for measuring attitudes and opinions. By following the tips above, you can create and use Likert scale sketches to collect accurate and unbiased data.

Conclusion

Likert scale sketches can be used to measure a wide range of attitudes and opinions. They are particularly well-suited for measuring attitudes and opinions that are difficult to observe directly. For example, Likert scale sketches can be used to measure attitudes and opinions about sensitive topics, such as religion and politics. They can also be used to measure attitudes and opinions about abstract concepts, such as justice and equality.

The results of Likert scale sketches can be used to make informed decisions about a variety of issues. For example, the results of Likert scale sketches can be used to develop marketing campaigns, public policy initiatives, and educational programs.

If you are interested in measuring attitudes and opinions, Likert scale sketches are a valuable tool to consider. They are easy to use, reliable, valid, versatile, cost-effective, time-efficient, and anonymous. By following the tips in this article, you can create and use Likert scale sketches to collect accurate and unbiased data.

Thank you for reading this article about Likert scale sketches. I hope that you have found it helpful.