Pictures Of An Easter Egg – Join IMPACT Educators to explore a new topic each month in our series of free virtual events.

One of my teammates at IMPACT has a great family tradition for Easter. Every year, her family holds a huge Easter egg hunt where kids and adults go around their yard looking for candy and silver treats – and I think I speak for all of us when I say I’m a little jealous. Easter egg hunts are a tradition primarily for children, but thanks to the Internet and some witty programmers, today adults can participate in their own “Easter Egg” hunts every day. And while it’s getting harder and harder to find with the end of Adobe Flash, we digital marketers are enjoying the traffic and brand awareness benefits. Join IMPACT Educators to explore a new topic each month in our series of free virtual events. What are Internet Easter Eggs? Aside from holidays, Internet Easter eggs are jokes, features or messages hidden by programmers, designers, or developers in the websites and software they build. (That is, what happens when you Google “ask” or “do barrel.”) At first, these little digital secrets were only reserved for techies, but thanks to social media, they are much more common. Internet Easter eggs vary in format (text, visual/sound effects, hidden pages, special features, etc.) and how to find them. They can be as simple or as complex as you want them to be – you can never tell too many people about them. Brands and businesses rarely advertise their Easter eggs. It’s part of the fun of it. Developers may leak information online, but most of the time, users have to “hunt” for it on their own or find each other, and it’s not easy. In 2021, Easter eggs are even harder to discover as Flash was exploited last December as users switch to new browsers and devices. Depending on how an Easter egg is made/encoded or the browser used, it may not be visible to everyone, making these digital treats even more rare and enjoyable. But are there marketing benefits? As former HubSpot user interface designer Chase Oliver explained, customers tend to spend a lot of time using your site or software, and adding an Easter egg is less of an Easter egg or a promise. They go a long way towards making the experience [using your site or product] more enjoyable. They let people know what else is hidden, and… they encourage exploration.” From a marketing perspective, Easter eggs can help to: increase brand awareness increase site traffic increase uptime On page Increase user engagement Increase customer satisfaction (with unique UX) Humanize your brand (through personality show) They are a great way to create word of mouth for your brand and with the help of channels like Facebook, Twitter, BuzzFeed and Reddit they tend to spread like chicken pox in a kindergarten class. As you can see in the examples below, the best ones require careful planning and have technical development If your website or marketing isn’t doing well, an Easter egg will Don’t change things. ‘There is no going to increase conversions or close sales. So treat them like cake. Before Your website or product must be fully baked (optimized) before you can even think about adding it. Something like a 17-egg Easter egg. Must-See Internet Easter Eggs There are hundreds of Internet Easter eggs (and I’m sure there are thousands more waiting to be discovered), but below are 17 of my favorites. As mentioned above, unfortunately many of these are no longer active, but they can be a great inspiration if you want to add one to your website. 1. Google: Friends Although the last episode aired more than 15 years ago, the NBC series Friends remains a classic for new and old viewers. In this easter egg, when users search for the show’s characters on Google, they come across different icons and animations that fans can easily relate to. Here are some examples for the characters or Joey and Phoebe: Image Source 2. UK Oak Doors: Iconic Doors As a pop culture fiend, I absolutely love this easter egg by UK based door company UK Oak Doors when used I have to activate it, I liked it. After entering the Konami code using the arrow keys: “up, up, down, down, left, right, left, right, b, a,” into one of several dummy lists with for an iconic door from TV or film including Jurassic Park, The Simpsons, Harry Potter, and Doctor Who, among others. With browser changes, this one has become difficult to launch, but thank God, the pages are still alive. Click on the thumbnails below: BONUS: No matter which door you get, make sure you hit “Add to Cart.” You will thank me! Enter the Konami code and you’ll be greeted with falling confetti on their home page. 4. Kanye West: Source Code Art Kanye West has always fancied himself a lot as an artist, and love him or hate him, it’s hard to argue with the old egg. In 2016, when you visit the Western home page, right-click and click on “View Source,” you will be greeted with a unique and intricate design along with the manufacturer’s name. Although you are no longer active. The design was rumored to change every three months for a while. 5. IMDB: This is Spinal Tap This is a great example of how simple Internet Easter eggs can be. , they pay homage to the “dial it up to 11” scene from the film by giving the film a score. from 11, and every other film gets a 10. This film will probably only resonate with fans of the film, but regardless, it’s a subtle but effective touch. 6. Google: Atari Breakout Google is known for its growing list of internet easter eggs, but over the years, many have been discontinued. Fortunately, it is still a classic if you know how to access it. In the past, a simple search for “Atari Breakout” under the images would return an actual version of the game, but today, you have to search for the phrase from the home page and hit “I’m feeling lucky.” 7. Wikipedia: Easter Egg In a very self-aware internet egg, Wikipedia has a surprise on its page about – you guessed it – Easter eggs! Just click on the hedgehog in the right corner of the image above the list to see a realistic example of an Easter egg. 8. House & Garden: The next dinosaur is British brand House & Garden. To unlock this now defunct easter egg, users enter the Konami code and receive a random surprise, but Dyna-Mate. Why? I’m not exactly sure. When strategizing your Internet Easter Eggs, make sure it’s on brand and something your audience can relate to. 9. Kickstarter What made this old egg of Kickstarter unique was that it was one of the only products I included in lead generation. Although discontinued, in the past, one could scroll to the bottom of the Kickstarter home page, click on the scissors in the upper left corner, and be blessed with a form. 10. Coca-Cola: Coding Logo In another simple example, in older iterations of its website, you can find the coding logo in the Coca-Cola source code below: 11. Skybet: Look Busy In this funny and unique example, the online sports Betting site, Skybet gave visitors quick facts if their boss caught them on their site during business hours. To find it, users simply had to click the top Facebook button in the row of social icons on the page to be taken to a mock spreadsheet. 12. YouTube: Do the Harlem Shake In another missed but beautiful Easter egg, YouTubers were hit with this fun animation and music if they searched for “Harlem Shake” on the platform. 13. Google: I feel curious In its third appearance on our list, Google tries to prevent boredom by sharing fun facts when you search for “I feel curious.” The information shared can be about anything and everything. Here are some examples of my own efforts: 14. Google : Coin Flip Ever need to settle an argument without having a coin? Google has you covered with this easter egg. Just search for “coin flip” and the digital coin search engine will bring you up

Pictures Of An Easter Egg

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