Follow Up Email After Business Meeting Sample – Let me know if you get all the answers you need on the first cold email you send to potential customers. You are a walking, talking miracle worker! But if you need to send one sales follow-up email after the next, you’re like the rest of us.

That’s okay, because we’ve got your back, with a list of follow-up email templates you can use to reach out to your prospects and get a response.

Follow Up Email After Business Meeting Sample

That’s it in a nutshell, but there’s a lot more to think about, so this piece also includes a list of tips and tricks to help you figure out how to follow up on an email.

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Here is an overview of useful templates you can use to help you get started with your email follow-up efforts. As you test these, use A/B tests to identify what works best for your business and potential customers. Then try some new ones of your own.

This is a very general email, which can work in a wide variety of circumstances. It’s hardly the strongest email you can send, but it won’t be the worst either. It covers all the bases, and goes back over much of the ground you should have covered in your first message.

You’ve already had a meeting, so you know you’re getting somewhere. This sales follow-up email should be practical, respectful and to the point. Depending on how it went, you can even push a little harder when the next conversation can take place.

If you already have a meeting with this person, you can add more of a challenging element here.

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“You’re busy and on your way to something big. I get it. But we make time for the things that matter, and based on } I think we can help.”

If you’ve engaged them on a specific touchpoint, now is the time to follow up, refer to it, and suggest next steps. Jogging their memory about what you actually talked about in the last touchpoint will make the follow-up email even more effective.

This is a situation where personalization would be great if possible. Can you name something that you actually talked about with the prospect on the show? If not, this is a good approach to at least show that you have something in common and that you were in the same place.

You need to consider what a prospect will and won’t like. Is it time for something fun? But humor is a quick and easy way to personalize a sales follow-up email and get their attention. There is a ton of data that makes emails with images more open.

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Right. There are the templates. Now let’s take a look at some theories (and practical tips) to go with it. Here’s what we cover:

Never forget that your potential customers are people. They value their time, care about their privacy and don’t like to be interrupted with unwanted sales pitches (most of the time). They are also smart. But just like the rest of us, they tend to make decisions based on emotion, as demonstrated by behavioral economics.

Few potential customers respond quickly and positively to your sales emails. But with strategic and genuine nurturing of potential customers, many of them will see the value you provide – with a little personalization and patience on your part.

If you only send mass email campaigns, your potential customers can feel like they have a stalker who is not detail-oriented. It won’t get you very far. On the other hand, you won’t cover enough leads to reach sales goals if you customize each prospecting email individually.

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“It’s possible to customize so much that you compromise productivity. Adapt your personality, tell a relevant story, and spend more time on follow-up emails than on the first. This can have a huge impact on your response rate without slowing you down. “

Committing to a strong follow-up email sequence is one thing. How you approach each step in the sequence also matters.

You should have a clear next step you want to achieve when you follow up and understand what potential customers also want to achieve. Find a reason to talk to them that serves both purposes and communicate that clearly in your email.

For example, the use of the phrase “just check in” by sales managers is discouraged. It’s even worse if you check in without offering anything new of value to the prospect!

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There are tons of other reasons Ben could have given that explain the purpose of his email. He may have:

If all Ben wants is to talk, all he has to do is ask, and we’ll tell him when he’s free! I deserve at least an idea of ​​what we should be talking about.

Matter lines matter. In fact, a catchy subject line can lead to an open rate of up to 42% for your follow-up emails. Here are some ways to make subject lines more effective:

Now, I know that this tip can be difficult to use, so here are some examples that you can play with. These are not uniform template subject lines, so make them your own!

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Warning: Great subject lines are not enough. If you get improved increased open rates, great. Now turn your attention to the response rate.

The key to writing good follow-up email copy is to be valuable and relevant as quickly as possible. This 3-point checklist should help make your efforts worthwhile.

1. Customize. You’re engaging a human, not a robot, so show the email recipient all the respect and attention they deserve. Even if you use a marketing automation platform, make sure your emails don’t sound automated, generic, or irrelevant.

However, make sure you adapt in a thoughtful way. Simply referring to someone’s title, work history, or the school they attended just proves that you can do basic internet research. It doesn’t tell them that you took the time to really understand them.

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For example, you could instead refer to content the prospect has personally written, something unique to the prospect’s industry, or recent news about the prospect’s company.

According to Outreach SDR Manager Sam Nelson, you can create personalized balance through a combination of personalized and automated messages. For example, personalizing just the first two sentences of an email can dramatically increase open rates. Bottom line: Understand your buyer persona and fine-tune your message in a way that makes your value proposition shine.

2. Go too short. Do not go beyond what is necessary to generate a response from the recipient. Get straight to the point, and clearly state the purpose of the email at the beginning. Then quickly offer a unique personal value and finish with a simple, clear CTA.

If you can’t grab the prospect’s attention in the first few seconds, you’re unlikely to get a response anyway. So avoid being too wild and creative, or spinning a long story.

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3. Provide relevant value. The key word here is relevant. Your marketing department’s latest e-book can be valuable, but make sure it directly addresses your prospect’s main concerns.

One example: If the recipient recently attended a conference or trade show, follow up by citing highlights from the event or attaching resources. Make sure what you share is related to the prospect’s business, activities, interests or problems. Or you can mention recently published news or trends that affect the prospect’s company or industry.

For this to happen, the prospect must make a series of decisions that result in a purchase. Including CTAs (call-to-action) is what allows you to connect the present with the future scenario.

No sales email is useless without a clear CTA. Whatever you want to be the next step in your journey, make sure it’s also compelling to potential customers.

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Instead: “Are you available for a quick 20-minute introductory call on Monday or Tuesday next week to discuss how to increase your sales effectiveness and save you and your team 10 hours a week?”

Automation makes it easier to create, send and track sales-related emails. Although a one-to-one correspondence is ideal, selling is a numbers game. New technology can help find the happy medium between massive scale and heavy personalization.

There is no absolute rule for how quickly you should send a follow-up email. It all depends on the context and finding the sweet spot between keeping the deal moving forward and stalking/spam the prospect.

You should have agreed with potential customers in advance about a suitable follow-up time. So, there is no guesswork involved.

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If you can’t do that, or you haven’t talked to the prospect yet, here’s a general guideline to consider.

Sending follow-up emails at different times of the day and on different days of the week improves your chances of getting a response. That way, you’re not always sending the email at a bad time for the prospect, like on a Tuesday afternoon when she’s attending a six-month training program.

Obviously, there is no one-size-fits-all solution here. Controlled trial and error will help improve your team’s email efficiency and maximize impact.

Again, the best answer is “it depends”. Your relationship with the recipient, their decision-making authority and stage in the buyer’s journey matters.

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Sales experts also disagree about how many follow-ups are an effective number. A joint guide published by Ambition and SalesFolk successfully used an 8-link sequence composed of a cold

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